Struggling to get accurate data from your BigCommerce store? With SmartMetrics, our BigCommerce Client & Server-Side Tracking service helps you capture every interaction—from browsing to buying. We set up reliable tracking to give you a full view of your sales funnel, ensuring your marketing campaigns are informed by accurate data, so you can drive growth efficiently.
What We Do
- Client-Side Tracking Setup: We implement tracking for key on-site events, such as product views, add-to-cart actions, and purchases, ensuring you gather the customer data you need for optimizing campaigns and driving retargeting efforts.
- Server-Side Tracking for Enhanced Reliability: Browser limitations and ad blockers can impact the accuracy of your tracking. We set up server-side tracking to ensure critical events—like checkouts and form submissions—are captured even when client-side tracking fails, providing you with more complete and reliable data.
- Full Funnel Tracking: We make sure you can track the entire sales funnel, from the initial visit to completed purchases. With full visibility of drop-offs, conversions, and buyer behavior, you’ll have all the insights necessary to optimize your sales funnel.
- Integration with Google Ads & Marketing Platforms: We integrate your BigCommerce tracking with Google Ads, Facebook Ads, and other marketing tools, feeding accurate conversion data back to these platforms to enhance bidding strategies and retargeting efforts.
- Custom Event Tracking: We create and configure custom events tailored to your business needs, capturing the most relevant user actions, such as wishlisting items, applying discount codes, or abandoning carts.
Why Hire Us
BigCommerce tracking can be challenging, but it’s the backbone of successful marketing. At SmartMetrics, we handle the technical complexities of setting up client and server-side tracking, integrating with your marketing platforms, and ensuring all your data is clean, accurate, and actionable. With our expertise, you get full visibility into your customer journey, helping you make data-driven decisions to boost sales and optimize your store.
Contact SmartMetrics today, and let’s set up a robust tracking solution that helps you maximize every marketing dollar and grow your BigCommerce store with confidence.
