We can implement Google Ads Enhanced Conversions to improve tracking accuracy by leveraging your website’s first-party data (like emails or phone numbers). This data is hashed with SHA256 to keep it secure and matched with Google accounts to attribute ad clicks or views to real-world conversions.
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Enhanced Conversions work with client & server-side Google Ads tracking.
Why It Matters
- Precise Attribution: Connect ad clicks to conversions with better accuracy.
- Privacy-Safe Tracking: Data stays secure through one-way hashing.
- Smarter Optimization: Gain deeper insights to refine campaigns and improve ROI.
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We can also set up Enhanced Conversions for Google Analytics 4. Check it out!
Ready to Boost Your Ad Performance?
Contact us today, and let’s get your enhanced conversions up and running!
