Our Services Include:
1. Facebook Lead-Gen Tracking
Ensure your lead-generation campaigns drive accurate results by accurately tracking form submissions, sign-ups, and other key conversion events. We set up advanced tracking for your Facebook lead ads, ensuring all data is correctly captured so you can:
- Identify top-performing ads and audiences
- Optimize your lead funnels for better conversion rates
- Measure the effectiveness of your offers in real-time
2. E-commerce Tracking
E-commerce businesses require precise tracking to understand user behavior and optimize their sales funnels. We provide full-funnel tracking of e-commerce activity, from product views and add-to-cart events to final purchases. This includes:
- Advanced Facebook Pixel integration
- Enhanced purchase event tracking
- Product-specific reporting for deeper insights
Client-side & Server-side Tracking with CAPI
We go beyond basic pixel implementation to ensure that your tracking is bulletproof, even in the face of browser privacy updates and ad blockers.
Client-Side Tracking (Facebook Pixel)
Track customer interactions directly from the browser with the Facebook Pixel. We'll help you capture every touchpoint, from page views to purchases, ensuring your campaign data is as accurate as possible.
Server-Side Tracking (Conversions API - CAPI)
We implement Facebook's Conversions API (CAPI) for even greater reliability and accuracy. By sending tracking data directly from your server to Facebook, we bypass issues like browser restrictions and ensure a seamless data flow. This dual setup (client and server-side) allows you to:
- Improve tracking reliability, even with ad blockers in place
- Send more detailed customer data (e.g., offline conversions)
- Enhance campaign performance with more accurate reporting
Why Choose SmartMetrics?
- End-to-End Setup: We handle the entire process, from installing the Facebook Pixel to configuring CAPI for server-side tracking.
- Custom Reporting: Gain access to tailored reports that align with your specific lead-gen or e-commerce goals.
- Data Privacy Compliance: Our tracking solutions comply with GDPR, CCPA, and other data privacy laws, ensuring your business stays compliant.
Get Started Today!
Ready to scale your lead-gen or e-commerce efforts with precise tracking? Contact us to set up a consultation and learn how our Facebook Lead-Gen & E-commerce Tracking services can help you unlock more growth.
